About this webinar
In this webinar, Ian Pring, Transport for London's Customer Marketing and Behaviour Change Lead, discusses how Transport for London is evolving the public transport narrative using behavioural science and treating mode choice as a customer decision.
Further information
The 'Changing the public transport narrative' webinar was recorded in January 2026.
This webinar is designed for communications and marketing teams within English councils.
The views and opinions expressed during this webinar are those of the speaker only. They do not represent the views of Active Travel England.